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How we score food

Every product grade in PlateWise is calculated by a fixed formula from a product's ingredient list. The same ingredients always produce the same score. No brand pays to be rated, and no brand can request a change.

The 100 points

A score starts at zero and earns points across three components.

ComponentWorthWhat it measures
Nutrition60Refined grains, added sugars and filler starches each cost points.
Additives30Full marks with none flagged. High-risk additives remove all 30.
Organic10Awarded for certified organic products.

The caps

Components alone would let a product with a hazardous ingredient score well on the strength of everything else. So two ceilings override the total:

This is why a product can show strong components and still grade poorly. When that happens we say so on the product itself.

Grades

A

75–100

Excellent

B

50–74

Good

C

25–49

Poor

D

0–24

Bad

The additive list

We check ingredient lists against 58 additives across 21 categories — artificial dyes, preservatives, trans fats, artificial sweeteners, flour treatments and others. Each is rated high, moderate or low risk: 13 high, 19 moderate, 26 low.

Ratings draw on regulatory decisions and published research — for example, additives restricted or banned in the EU, and substances classified by IARC. Every flagged ingredient on a product shows the specific reason it was flagged.

Where this falls short

Not medical advice

PlateWise grades are informational and reflect our published methodology. They are not medical, dietary or nutritional advice, and they are not a substitute for guidance from a qualified professional. If you have a health condition, allergy, or specific dietary requirement, rely on the product label and your clinician rather than this score.

Independence

We take no money from food manufacturers. Brands cannot pay for a higher grade, pay to be featured, or pay to have a product removed. There is no advertising in PlateWise. The grade you see is the grade the formula produced.

Spotted something wrong? Methodology corrections are welcome — the formula is meant to be argued with.